Audio Branding Academy announced the first results of its annual industry research Audio Branding Barometer 2013 . Research shows what sounds the most recognizable brands in the world. Moreover , it identifies future trends in the field of sound. In recent years , along with the music in retail outlets and web- applications , actively developing strategic development of music and sounds for mobile applications.
According to the Audio Branding Barometer 2013 the most recognizable brands on the signature sound – it’s Intel, Audi and Coca-Cola. Behind them , among companies using sounds and music to impact on customers , followed by Deutsche Telekom, McDonald’s, Nokia, Apple, BMW, 20th Century Fox, Mercedes Benz, MGM and Yahoo!.
Doctor Cornelius Ringe , Senior Partner Audio Branding Academy , said: “This year the agency from 13 countries participated in the survey for the Audio Branding Barometer . These tables ” Best audio brands » (Top Audio Brands) show the degree of knowledge of audio logos brands worldwide. Thus, the study provides a clear picture of the world famous audio samples of effective branding . ”
Sound for mobile applications
Audio Branding Barometer reveals and the most promising areas of application of sound. International experts see great potential in the field of mobile applications. Also , studies show that the market is growing strategic use of music and sound in retail outlets and online. Presentation of the study results will be presented on November 28 Audio Branding Congress in Moscow.
Panel discussion: “What is at the peak of popularity ? ”
Participants in the panel discussion, which will be held on the Audio Branding Congress 2013 , dare to look the future. Answering the question ” What will happen at the peak of popularity” , they will discuss how economic growth and technological progress affect the future of audio branding industry. Among the key issues : How to use sounds in mobile applications increases the importance of the brand? How rational use of sound on sites that it does not annoy visitors?
The awarding ceremony of the best project in the Audio Branding 2013
After the panel discussion will feature presentations of the most successful and interesting projects in the field of audio branding in 2013 . Among the finalists nominated for Best Audio branding project 2013:
• Shopping center Emporia / Agency : Radja, Sweden
• Shopping Center Iguatemi / Agency : B Sound Thinking, Brazil
• Metro in Rio de Janeiro MetrôRio / Agency : Zanna Sound, Brazil
• The car manufacturer Peugeot / Agency : Siexième Son, France
• Chocolate Factory RitterSport / Agency : iV2, Germany
• Project of the agency nhb corporate sound / Germany – the name of the customer is not disclosed !
Audio Branding Congress already held in Hamburg, New York and Oxford, in 2013 held in Moscow . Event is organized by Audio Branding Academy ( Germany) with the support of the Higher School of Economics and the University of Berlin Humboldt . Technical partner Congress company DigiSky – one of the leading service providers in the music business registration in Russia. The main partner of the event – National Intellectual Property Organization ( WIPO).
Audio Branding Congress slogan – “The possibilities of sound.” It’s about the new possibilities of use of sound and silence in brand communications, as well as promising conditions for business development in the Russian market .
Press Service, ” First Music Publishing “